Reviving your Online Presence

Earlier in my career I was not a fan of online marketing since I though naively that it was not important.  I was stuck in the methodology of print advertising with magazines and flyers since cell phones had not dominated the market.  I conducted my business earlier seeking magazines to place ads in that would garner viewership and potential clients.  As I evolved I learned the power of a website, online advertising and marketing but did not see the big picture of an actively managed website.  In the graph below you can see the Internet as an important source in the early 2000's compared to books, television and radio. (e-vangelie.blogspot.com 2012)

When websites such as MySpace, Facebook and other online sites came to play I totally ignored the emergence of social networking and marketing.  I thought who would want to put their business for everyone to know and update their stats so people can keep in touch and failed to see the diamond in the rough.  The key was that “people would see” should have been the trigger that captivated my mind to understand the new consumer and customer. 

I am not one to broadcast my personal business online but I now see what young tech execs were seeing which was the gold coast of the information highway to reaching new customers.  Businesses began allocating more and more resources to cultivate this new arena and more consumers created the demand for online advertising and an effective online presence. 

I understand now that having a website posted in cyberspace will not get the attention of anyone if you are not actively managing and doing due diligence to ensure your site is getting the traffic and reaching your potential customers.  I am now learning the importance of SEO or Search Engine Optimization.  This is important since it improves the visibility of your website within the free, organic, editorial or natural listing on search engines. (Searchengineland.com 2012)  I also learned the importance of keywords so people can find your site over the competition.  This is really a long way from just getting your website on the web to now taking time and care to understanding your audience and ensuring you are reaching them.  If this is the beginning of the Internet what will the future unveil, only time will tell?

Reference:

E-vangelie.blogspot.com 2012 Good news in digital age retrieved on February 5, 2012 from http://e-vangelie.blogspot.com/2005/06/internet-users-importance-of.html

Searchengineland.com 2012 What is SEO/Search Engine Optimization? Retrieved on           February 5, 2012 from http://searchengineland.com/guide/what-is-seo