Tuesday, April 24, 2012

The Future of Technology

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Where will technology be in 10, 20 or 30 years from now?  Will we still be carrying cell phones, Smart Devices, laptops, netbooks, I Pads or other devices?  Will concept watch be the new device where we can stay in touch with people via technology and not in person? (Itechfuture.com 2012)  Or will technology bring us back to the foundation of communicating with people face to face and learning to appreciate the simple things in life?  More and more people are glued to cell phones that they negate the simple communication method of talking and listening.  More people are talking at a rapid pace, like they are texting and are just looking to accomplish the next sale, referral or business deal.

I believe technology is a great tool to create a better process to automate certain process but not replace the human touch and element.  For instance when calling a company for service or technical questions I would like to speak to a live person who is not rushing me off of the phone.  Great customer service cannot be replaced with technology but should be enhanced.  People still like to speak with people when needing questions answered instead of being asked to email your concerns and wait for a response. 

When companies are seeking to sell you something they will use the human element to convince you that this is the product you need. When it comes to service it all becomes automated and a barrier just to speak to the company you just invested in.  I believe it is our responsibility as Graduates within the Entertainment industry to bring back the human approach within our business model and embrace technology as a tool and not the answer to all of our problems.  Remember as we mature within this industry we will become part of a generation of people who seek human communication and not be dependent on a text, tweet, and email or friend request on Facebook.  Build your vision, create your business but let technology allow you to lose the very people you are trying to reach which are you customer.  The customer always likes to heard and understood and they will remain loyal as we meet their needs.  Use technologies to fulfill your mission not replace your mission.

Reference:

Itechfuture.com 2012 Concept Watch of the Future retrieved on April 24, 2012 from          http://itechfuture.com/page/3/

Monday, April 16, 2012

Are we prepared for the future of Technology?


It seems as if media and social media content are the driving force for new technology.  It amazes me at the progression of technology with Smart Phones, PDA’s, Net Books, Nook, IPAD, Kindle Fire and more.  The driving forces with all of these devices are media content whether it is Netflix.com, Hulu.com or social media such as Facebook and more. Recently I was looking at a Nook, which I purchased and I asked myself, what was the deciding factor for making this purchase?  It was simply social media, digital books that finally won my attention and productivity. 

Simply put, was I able to use this device like I was on my Mac Book Pro? I use the Mac as my main computer at home and I needed a handy device where I can surf the web, check emails, conduct presentations and more.  I thought I could do this on the Nook until it crashed eight days later while viewing the GQ magazine.  So I traded the Nook in for the new IPAD 3 and the cycle started over again.  I must say I am totally satisfied with my device but I still question myself and say what made me purchase this device?  The answer was I wanted something lighter and easier to handle where I can continue to connect and thrive within this digital age. 

What I began to realize is that the devices that are coming out are just a derivative of the whole.  We started with desktop computers, which transitioned to laptops, net books, PDA’s, and the list goes on.  But all of the devices pretty much do the same thing, which is check emails, watch TV, listen to music, share files, connect on Facebook and much more.  The real questions should be where are we going with the reproduction of the Internet and social media in another size device?  How much smarter can our phones be?  Do we need an EBook reader or can the IPAD or laptop be enough?  Will we be happy with the phone just ringing or do we need to watch TV, answer an email, and check Facebook before we can take another breath?

Now I love technology as the next one but I must stop and ask myself, am I within a Technology Matrix?  Can I get out or do I need to slow down and let technology serve my life and goals?  If I do not ask myself these questions I will be impressed with the next device, which is different in size but does the same things as the other devices that I already own.  Only time will tell or the next device will determine if we start the cycle all over again.  Can’t wait for the next version of the IPAD!