Where will technology be in 10, 20 or 30 years from
now? Will we still be carrying cell
phones, Smart Devices, laptops, netbooks, I Pads or other devices? Will concept watch be the new device where we
can stay in touch with people via technology and not in person?
(Itechfuture.com 2012) Or will
technology bring us back to the foundation of communicating with people face to
face and learning to appreciate the simple things in life? More and more people are glued to cell phones
that they negate the simple communication method of talking and listening. More people are talking at a rapid pace, like
they are texting and are just looking to accomplish the next sale, referral or
business deal.
I believe technology is a great tool to create a better
process to automate certain process but not replace the human touch and
element. For instance when calling a
company for service or technical questions I would like to speak to a live
person who is not rushing me off of the phone.
Great customer service cannot be replaced with technology but should be
enhanced. People still like to speak
with people when needing questions answered instead of being asked to email
your concerns and wait for a response.
When companies are seeking to sell you something they will
use the human element to convince you that this is the product you need. When it comes to service it all becomes automated and a barrier just to speak
to the company you just invested in. I
believe it is our responsibility as Graduates within the Entertainment industry
to bring back the human approach within our business model and embrace
technology as a tool and not the answer to all of our problems. Remember as we mature within this industry we
will become part of a generation of people who seek human communication and not
be dependent on a text, tweet, and email or friend request on Facebook. Build your vision, create your business but
let technology allow you to lose the very people you are trying to reach which
are you customer. The customer always
likes to heard and understood and they will remain loyal as we meet their
needs. Use technologies to fulfill your
mission not replace your mission.
Reference:
Itechfuture.com 2012 Concept Watch of the Future retrieved
on April 24, 2012 from http://itechfuture.com/page/3/
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